Cookie Policy

SWISS uses browser cookies, scripts, web beacons, tracking URLs, pixel tags and similar technologies (referred to below as “cookies”) to provide, protect and improve our website and applications. We explain below how our cookies work, what they are used for, the type of data they each collect and how you can manage your cookie settings.

What cookies are and how they work

Cookies are small files that are downloaded onto the browser directory or the hard drive of your computer, tablet or smartphone (referred to below as “device”) when you visit our website or application (referred to below as “platform”). Every time you visit our platform, the cookie and platform will “communicate” so that your device can be recognised. This is useful for both you and us. For example, a cookie will allow us to save the text entries you make in form fields on the website, so you do not have to enter the same information again the next time you visit the website, thereby improving your experience on our platforms. Cookies are managed by us through a small program called a tool or tag.

We use first-party and third-party cookies. First-party cookies come from our platform and only send information to us; third-party cookies are placed by third parties on our site and send information about your device to other companies that recognise that cookie. In most cases the information in a cookie is pseudonymised or anonymised because cookies generally do not identify you as a person, but instead identify your device. In a few cases it may be possible to link certain cookies to personal data. We will only process such information if you give us your consent or if the processing is necessary for you to be able to use a certain service, such as your swiss.com profile.

You will find further information about cookies at ​www.youronlinechoices.eu.

Glossary

Anonymised IP An anonymised IP address is an IP address which cannot be connected to an individual customer. It is generated by deleting part of the data in the original IP address. This anonymised address can be geo-localised to a metropolitan area. Anonymised user identifiers Anonymised user identifiers are number-letter combinations that are used to recognise the same browser/device combination when a website is visited more than once. booking details Booking details are the data generated when a customer books a flight. This is anonymised data about the flight, including origin and destination of the flight, the dates, number and type of passengers, booking classes and additional services purchased. These also include anonymised data about the type of payment (credit card or invoice), encrypted order ID (not including any ticket numbers or confirmation numbers), and a time stamp. Encrypted user identifiers Encrypted user identifiers are identifiers that could be linked to a specific user profile. They are encrypted so that they are not recognisable and are never linked back to an individual customer. flight search details Flight search details are the data generated when a customer searches for a flight. This is anonymised data including origin and destination of the flight, the dates, number and type of passengers, and booking classes. IP address An IP address is a unique address that identifies a customer’s device on the internet. IP addresses are important for security and fraud prevention. Passenger details Passenger details are the data that describe individual passengers, including name, postal address and e-mail address. This data is collected when necessary to fulfil a customer’s booking request. Session identifiers Anonymised session identifiers are number-letter combinations that are used to identify a single visit (session) on a platform. For instance, this enables you to go backwards and forwards in the booking process without the need to start a new search. User behaviour User behaviour is data generated when a customer interacts with our platforms, including the specific series of screens visited, buttons or elements clicked, scrolling behaviours or mouse movements.

Cookie settings

Most browsers automatically allow all cookies, but you can decide for yourself whether we or third parties are allowed to save cookies on your device or not.

a) Consent Manager SWISS offers you a Consent Manager in the form of a pop-up window when you first visit our platform. In this Consent Manager you may select the category of cookies that you want to accept. You can review your selection at any time by clicking on the link “Change privacy settings” at the bottom of the platform. Changing your settings will not automatically delete cookies. Follow the instructions outlined below to delete them. b) Browser settings

You can change your browser settings so that they do not accept or save cookies at any time. Alternatively, you can opt to be shown a warning message every time before accepting cookies or you can set your browser up in such a way that it only accepts cookies from certain websites. You can also delete cookies that have already been saved. Deleting all cookies means your device will also delete any opt-out cookie and our Consent Manager will pop up again next time you visit our platform. You may therefore also have to renew your choice to opt out. Below you will find general instructions to manage cookies for the most popular browsers:

 c) Cookie blockers

You may also employ cookies blockers such as “DoNotTrackMe”.

Please note that, if you decline cookies on the website, some functions may be limited or unavailable. As a result, we recommend that your browser settings accept our and our partners’ cookies.

Cookie categories

1. Essential cookies

Essential cookies are used to manage the platform. They allow processes to function smoothly, e.g. when booking a flight, in order to provide the correct answers to your enquiries and ensure security functions, for example to prevent the malicious use of the website.

Essential cookies cannot be disabled but you can delete them or opt out when they are signalled. We use the following essential cookies:

Name of tool/tag

Cookie name
Lifetime

 Purpose

Business address
Privacy Policy

 Type of data collected

Tealium

(script, cookie)

AMP_TOKEN
channelcloser
channelflow
channeloriginator
cmv2
CONSENTMGR
utag_main_gat_tealium_0

12 months.

 Tealium is a tag management system that is used to implement scripts and tracking pixels on our websites and apps. It helps us send data to the other tools and third-party providers we use, but it does not store any data itself. It sets cookies that allow us to identify you as an anonymised single user. For instance, this cookie means you only have to consent to the use of cookies on your first visit, not on every individual page visited.

Data transmission to a third country: no

Tealium
11095 Torreyana Road,
San Diego, CA 92121 USA
N/A

Session identifiers,
anonymised user
identifiers

Google Tag Manager

(Script)

N/A

Google Tag Manager is a tag management system which is used to implement scripts and tracking pixels onto websites and apps. We use this script from Google to enable the optimisation of our landing pages.

Data transmission to a third country: yes, to the USA

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Google Privacy Policy: ​​http://www.google.com/privacy/

Session identifiers,
anonymised user
identifiers,
flight search details

Google Optimize

Script, Cookie)

gaexp
_opt_awcid
_opt_awgid
_opt_awkid
_opt_utmc

24 hours to 90 days.

Google Optimize is an A/B testing tool used to optimise the user interface of websites. We use it specifically to optimise our landing pages. Google can use the data they collect in connection with data they have about you and personalise the advertising on their own network. You will find further details in the Google Privacy Policy.

Data transmission to a third country: yes, to the USA


Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Google Privacy Policy: ​​http://www.google.com/privacy/

You can change the settings for Google advertising here: ​/settings/ads/

Session identifiers,
anonymised user
identifiers,
encrypted user
identifiers,
localisation,
IP address,

Monetate-Kibo Commerce

(script, cookie)

mt.v

2 years

59 months (cookie)

We use the Monetate tool from Kibo Commerce to personalise the appearance of the website and send our customers news relating to their region (based on pseudonymised IP addresses), or to integrate new components. We also use it to improve its user-friendliness and ensure that new services are seamlessly integrated. The cookie placed by Monetate is strictly essential to guarantee our customers enjoy a consistent user experience.

Data transmission to a third country: yes, to the USA

Kibo Software, Inc.

717 N. Harwood Street Suite 1900 Dallas, TX 7520, USA

Session identifiers,

Anonymised user identifiers,

anonymised IP

2. Analytical cookies

We track anonymised data for statistical and analytical purposes. These are mostly conversion cookies that enable us to evaluate the effectiveness of our marketing campaigns and partner programmes. With these cookies, we count and analyse the number of sales and clicks associated.

You can find details of this in the list below:

Name of tool/tag

Cookie name
Lifetime

 Purpose

Business address
Privacy Policy

 Type of data collected

Google Analytics

(Script)
(cookie)

_ga

_gid

26 months.

Google Analytics is a tool for analysing websites. We use Google Analytics to collect aggregated, anonymised data. This data allows us to understand the ways in which customers use our platform and to identify any potential improvements. The data also performs important platform functions such as identifying errors and fraudulent activities. It also produces operational data. We use this information to improve the quality, effectiveness and performance of our platforms so that you use them in the best possible way.

The Google Analytics script is used to allocate values to the cookies required for the collection of this information. To enable this to function, Google Analytics installs cookies on your computer. Google is not permitted to access this data. Google Analytics anonymises your IP address to protect your data. No further personal data is collected that could allow you to be identified.

Your consent is communicate to Google for the following processing activities: storage of analytics (enables the storing of analysis cookies)

Data transmission to a third country: no




Google Ireland Limited

Gordon House, Barrow Street

Dublin 4

Ireland

Google Privacy Policy: ​http://www.google.com/privacy/ You can prevent Google Analytics from collecting and processing your data (including your IP address) by downloading and installing the browser plug-in available from the following link: ​tools.google.com/dlpage/gaoptout?hl=en

Session identifier, anonymised user identifiers, encrypted user identifiers, flight search details. Booking details, anonymised IP address

Kayak

(script, cookie)

 xp-session-seg

We use conversion scripts to track the successful completion of an advertising promotion (purchases, newsletter subscriptions and the effectiveness of advertising campaigns). This special script shares anonymised booking details with Kayak if the customers were referred to our platforms by Kayak. Kayak sets an encrypted user identifier in a cookie that allows this script to connect a booking to a previous session on their website. The use of these technologies by third parties is governed by their own privacy policy.

Data transmission to a third country: yes, to the USA

Kayak
7 Market Street
Stamford, CT 06902
USA

Kayak Privacy Policy: ​https://www.kayak.com/privacy

 encrypted user
identifier,
booking details

Skyscanner

(Script)

N/A

We use conversion scripts to track the successful completion of an advertising promotion (purchases, newsletter subscriptions and effectiveness of advertising campaigns). This special script shares anonymised booking details with Skyscanner if the customers were referred to our platforms by Skyscanner.

Data transmission to a third country: yes, worldwide

Skyscanner Limited
Floor 6, The Avenue
1 Bedford Avenue
London WC1B 3AU, United Kingdom

 anonymised
identifiers,
booking details

Google Flights

(script, cookie)

 _gcl_gf

We use conversion scripts to track the successful completion of an advertising promotion (purchases, newsletter subscriptions and the effectiveness of advertising campaigns). This special script shares anonymised booking details with Google Flights, if the customers were referred to our platforms by Google Flights. It uses first and third-party cookies, and can therefore link a booking with an earlier session on the Google Flights website. Google can use the data they collect in connection with data they have about you and personalise the advertising on their own network. You will find further details in the Google Privacy Policy.

Data transmission to a third country: yes, to the USA

Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Ireland

Google Privacy Policy: ​​http://www.google.com/privacy/

You can change the settings for advertising from Google at any time. To do so visit: ​http://www.google.com/settings/ads/

 Booking details,
encrypted user
identifier

Mindshare

(Pixels)

 N/A We use conversion scripts to track the successful completion of an advertising promotion (purchases, newsletter subscriptions and effectiveness of advertising campaigns). These specific scripts share anonymised booking details (no personal identifiable information) with our marketing agency Mindshare to evaluate the performance of their marketing campaigns on different publisher networks.

Mindshare LLC
498 7th Avenue
New York, NY 10018 USA

N/A

 anonymised
identifiers,
booking details

Artefact AAA

(script, cookie)

trs
aaaid

14 days

We use conversion scripts to track the successful completion of an advertising promotion (purchases, newsletter subscriptions and effectiveness of advertising campaigns). This specific script shares anonymised booking details with Artefact and any partner programmes in which you participate and sets a third-party cookie. For example, our Cashback programme requires this script and cookie to fulfil its purpose. The use of these technologies by third parties is governed by their own privacy policy.

Data transmission to a third country: yes, France

Artefact Germany GmbH
Rothenbaumchaussee 80C
20148 Hamburg
Germany

Artefact Privacy Policy: ​https://aaa.artefact.com/privacy-policyeng.do

You can also use their direct opt-out option: ​https://aaa.artefact.com/privacy-optout.do?appLocale=de

 Booking details,
encrypted user
identifier

Decibel

(script, cookie)

da_lid
da_sid

Session: 30 days
Aggregated: 1 year

Decibel is a web analytics tool designed to help us understand how the website is used and how it can be improved to serve our customers’ needs better. It uses cookies to identify a visitor’s browser and track user behaviour. Your mouse clicks and sessions are recorded in anonymised form to improve the website, analyse errors and generate heatmaps and behaviour reports.

Data transmission to a third country: yes, United Kingdom

Decibel Insight
89 Worship Street
London EC2A 2BF
United Kingdom

Decibel Insight Privacy Policy: ​​https://decibel.com/privacy-policy/

You can also use their direct opt-out option: ​​https://decibel.com/optout

 Session
identifier,
User
behaviour

Exactag

(script, cookie)

et_gk

et_uk

Exactag GmbH collects, processes and stores data on this website and subpages to measure reach, for statistical analysis and for cost optimisation. The cookie technology is used to recognise your browser again. Exactag cookies are only processed in Germany and exclusively contain pseudonymised data.

Data transmission to a third country: no

 Exactag GmbH
Wanheimer Strasse 68
40468 Dusseldorf
Germany Anonymised user identifiers,
booking details, flight search details, encrypted user identifiers

 Session ID for the booking application Session duration: 30 minutes The session ID is a session identifier: a temporary session cookie (consisting of a distinct alphanumerical code) that is generated when you access the booking application and is stored on your browser. It is allocated to the user to track their interaction with the website during a session, and is used to analyse the website functioning and performance. The session ID is then deleted as soon as the user leaves the website or the session is terminated automatically (session timeout). Amadeus IT Group S.A.
Salvador de Madariaga 1
28027 Madrid
Spain Session ID/Session identifiers

Marigold Engage Pixel

 M_trk
365 days

SWISS uses the Marigold Engage tracker script to measure the effectiveness of newsletter and mailing campaigns.

When a user clicks a link in a SWISS newsletter or e-mail that directs them to the swiss.com website, an encrypted user identifier is stored in a pixel/web beacon. When they complete a booking, this script then links the booking to the corresponding newsletter or mailing campaign.

Data transmission to a third country: no

Marigold Europe, NV
Kempische Steenweg 305 bus 401
Hasselt, Belgium 3500

​​https://meetmarigold.com/privacy-notices/

 Details of flight searches and bookings, such as the departure and arrival airports, passenger numbers, travel class, price, currency and country of booking

3. Personalisation cookies

We store some of your settings so that we can offer you personalised content that matches your interests. We use the following personalisation cookies:

Name of tool/tag Cookie name Lifetime Purpose Business address/Privacy Policy Type of data collected

Last
search

(cookie)

RecentSearch (last search)

Up to 2 years

The Recent Search cookie is implemented and created by SWISS to enhance users’ experience on our website. It will remember your last search to simplify your journey when you come back. All the data generated by this cookie remains on your computer and is not shared with third parties.

Data transmission to a third country: no

 N/A

Flight
search
Dates

Monetate-Kibo Commerce

(script, cookie)

mt.v

2 years

59 months (cookie)

With your consent, we also use Monetate from Kibo Commerce to personalise your experience on the website. This process is based on customer profile data and interactions with the website to provide you with personalised content and product recommendations.

Data transmission to a third country: yes, to the USA

 Kibo Software, Inc. 717 N. Harwood Street Suite 1900 Dallas, TX 7520, USA Session identifiers,
encrypted user identifiers,
anonymised IP,
flight search details,
customer profile, user behaviour

GetFeedback Digital (formerly Usabilla)

(cookie)

 N/A

To analyse user feedback and improve the website, SWISS uses the feedback services “GetFeedback Digital for Websites” and “GetFeedback Digital for Apps” (formerly Usabilla). When a user clicks on a feedback button or take part in an online survey, a cookie is installed on their computer. The user’s browser creates a direct link with the GetFeedback Digital server and transfers data via the end device. You will find further information in the Survey Monkey Inc. Privacy Policy.

Data transmission to a third country: no

Momentive Europe Unlimited Company
2 Shelbourne Buildings,
2nd Floor Shelbourne Road,
Ballsbridge Dublin, D04W3V6,
Ireland

 flight search details

Marigold Engage Pixel



 M_trk
365 days

SWISS uses the Marigold Engage tracker script to track the effectiveness of newsletter and mailing campaigns and to achieve improvement in the user experience using personalisation, segmentation, remarketing and/or retargeting.

When you click a link in a SWISS newsletter or e-mail that directs you to the swiss.com website, an encrypted user identifier is stored in a pixel/web beacon. If you complete a booking, this script links the booking to the corresponding newsletter or mailing campaign.

Data transmission to a third country: no

Marigold Europe, NV
Kempische Steenweg 305 bus 401
Hasselt, Belgium 3500

​​​https://meetmarigold.com/privacy-notices/

 Details of flight searches and bookings, such as the departure and arrival airports, passenger numbers, travel class, price, currency and country of booking destinationFinderHistory (Cookie) destinationFinderHistory
Up to 1 year To improve the user experience on our website the destinationFinderHistory cookie was implemented. It saves your last clicked destinations on the Offers-and-Destination pages so that you can find them more easily on your next visit. All the data generated by this cookie remains on your computer and is not shared with any third parties.
Data transfer to a third country: no N/A Clicks on and searches for destinations on the Offers-and destination pages

4. Advertising cookies

We use advertising cookies to provide you with tailored advertising while you browse the internet. We use the following advertising cookies:

Name of tool/tag

Cookie name
Lifetime

 Purpose

Business address
Privacy Policy

 Type of data collected

Google Analytics advertising functions

(script, cookie)

_ga

_gat

Up to 2 years.

Google Analytics is a web analytics tool that also offers integration with Google advertising products on the Google Marketing Platform. We use this script to create remarketing lists or target groups to personalise our online advertising campaigns. If you give us your consent, Google Analytics will add your cookie to one or more target group list(s). We can create lists of users who visited a specific page or looked for a specific destination. Those cookies can also be combined with location information or interests’ segments provided by Google. These lists enable us to address you elsewhere on the internet with relevant, personalised advertising. No personal data is collected during this process, and we cannot identify you or your device. The information from our first-party cookies is combined with other cookies from external providers and shared with them.

Google can use the data collected along with the data Google collects about you to personalise advertising in its own network. You will find further information in the Google Privacy Policy.

Your consent is transferred to Google to be processed in the following ways:

storage of advertising (enables the storing of advertising cookies and information about advertising interactions)

personalisation of advertising (enables the personalisation of advertising content)

advertising user data (use of user data for the personalisation of advertising content).

Data transmission to a third country: no

Google Analytics is a web analytics tool that also offers integration with Google advertising products on the Google Marketing Platform. We use this script to create remarketing lists or target groups to personalise our online advertising campaigns. If you give us your consent, Google Analytics will add your cookie to one or more target group list(s). We can create lists of users who visited a specific page or looked for a specific destination. Those cookies can also be combined with location information or interests’ segments provided by Google. These lists enable us to address you elsewhere on the internet with relevant, personalised advertising. No personal data is collected during this process, and we cannot identify you or your device. The information from our first-party cookies is combined with other cookies from external providers and shared with them.

Google can use the data collected along with the data Google collects about you to personalise advertising in its own network. You will find further information in the Google Privacy Policy. Data transmission to a third country: no

Encrypted user identifiers

Google Ads Remarketing

(script, cookie)

_ga

Up to 2 years.

We use this script from Google Adwords to create remarketing lists or similar target groups and to personalise our online advertising. Google links sessions on our website (first-party cookie) with one of the Google advertising cookies on the user’s browser (third-party cookie). If you perform a search on google.com later using the same browser, you may see customised ads based on your earlier sessions on our platform.

Google can use the data collected along with the data Google collects about you to personalise advertising in its own network. You will find further information in the Google Privacy Policy.

Your consent is transferred to Google to be processed in the following ways: The storage of advertising (enables the storing of advertising cookies and information about advertising interactions); personalisation of advertising (allows the personalisation of advertising content),

advertising user data (use of user data for the personalisation of advertising content).

Data transmission to a third country: no

EW Discover GmbH as the second data controller uses Google Ads remarketing on this page for the purpose of retargeting advertising.

Google Ireland Limited

Gordon House, Barrow Street

Dublin 4 Ireland

Google Privacy Policy: ​​http://www.google.com/privacy/

You will find further information about the data protection measures taken by Google in connection with advertising at: ​http://www.google.com/privacy/ads/

You can amend your advertising settings with Google at: ​http://www.google.com/settings/ads/

For Discover’s legal information: ​https://www.discover-airlines.com/en/imprint/

For Discover’s Privacy Policy: ​https://www.discover-airlines.com/en/privacy-policy/

Session identifiers, search details, booking details, encrypted user identifiers, anonymised IP address

Meta

(Pixel/web beacon)

_fbp

(90 days)

Meta Pixel is a JavaScript code that is triggered when the website that is used to optimise Lufthansa campaigns on Meta platforms is accessed.


1. Personalised advertising (targeting):

Meta Pixel enables the collection of user data that displays targeted advertising on Facebook, Instagram and in the Meta advertising network. This enables Lufthansa to provide users with customised advertising based on their behaviours and interests.

2. Conversion tracking:

Meta Pixel measures whether users perform certain activities on the website (e.g. make a purchase) after interacting with an advert (e.g. on Facebook). This is used to track the success of advertising campaigns and assess the effectiveness of advertising.

3. Retargeting:

Lufthansa can use the meta pixel to retarget users who have previously visited LH.com. This makes it possible to display ads that are relevant to these users again, e.g. to remind them about interrupted purchase transactions.

4. Optimisation of advertising campaigns:

The data collected enables the optimisation of advertising campaigns and the creation of better target groups based on user behaviour and conversions. This makes it possible to increase the effectiveness of marketing activities.


You will find further details in the Facebook Privacy Policy.

Data transmission to a third country: yes, globally

Facebook, Inc.
1 Hacker Way
Menlo Park, CA 94025 USA

​​https://www.facebook.com/about/privacy

You can amend your advertising settings on Facebook here: ​​https://www.facebook.com/ads/about/?entry_product=ad_preferences

You can also withdraw the right of third parties to use your information via these platforms:

Go to your advertising selection: ​​https://optout.aboutads.info/?c=2&lang=EN

Go to your online selection: ​​https://www.youronlinechoices.com/
  • Session IDs
  • Search details
  • Duration of stays and interactions
  • Booking details
  • Encrypted user identifiers
  • Technical data (IP address, browser type and referrers & URLs visited)
  • Facebook cookie ID

Changes to the Cookie Policy

We update our Cookie Policy from time to time. So be sure to check back regularly.

Do you have any questions?

For more information about cookies, please contact the Data Protection Officer at ​​dataprotection@swiss.com. To gain a more detailed understanding of how we use personal data in general, please refer to our Privacy Policy.

Last updated: 14.10.2024