SWISS Social Media Guidelines

Welcome to the official social media channels of SWISS. We provide a platform where you can engage in open, friendly, and respectful communication. Here you can share experiences, participate in informative discussions, and receive updates on our services and initiatives. To maintain a positive and inclusive environment, we ask all community members to adhere to the guidelines outlined below.

Our Principles

Respect and Inclusion

SWISS stands for diversity, inclusion, and respect. We treat every person with dignity, regardless of their background, identity, or beliefs. Our channels are spaces for everyone to support and celebrate diversity in all its forms.

Safety and Privacy

We prioritize the safety and privacy of all our users. Avoid sharing personal or confidential information to protect everyone's privacy.

Constructive Engagement

We value constructive feedback and stimulating discussions. Contributions should always enhance understanding and support a positive discussion culture.

Community Rules

Rule 1: Respectful Communication

  • Friendly Exchange: Engage in open, friendly, and respectful exchanges.
  • No Hate Speech or Discrimination: Content that promotes discrimination, hate, or violence based on race, ethnicity, religion, gender, sexual orientation, disability, or other characteristics is prohibited.
  • Prohibited Content: No offensive, obscene, pornographic, threatening, violence-inciting, discriminatory, racist, insulting, demeaning, misleading, or unlawful content.
  • Copyright and Personality Rights: Do not post content that infringes on the rights of others or for which you do not have the necessary rights.

Rule 2: Privacy Protection

  • No Personal Data: Do not post personal data, whether your own or that of others, for privacy reasons.
  • Respect Privacy: Do not engage in actions that could violate others' privacy, such as sharing confidential information without consent.

Rule 3: Adherence to Content Guidelines

  • Relevance of Contributions: Contributions should be relevant to travel, aviation, and customer service topics and relate to our mission as an airline.
  • No Misleading Advertising: Avoid direct or indirect advertising for third-party products, as well as spam.

Enforcement Actions

  • Moderation: We reserve the right to remove posts that violate our guidelines and to temporarily or permanently block users if necessary.
  • Netiquette Compliance: In cases of repeated violations, especially serious offenses like hate speech or severe harassment, we will block offending accounts without prior warning.

Content Reuse

Please note that contributions uploaded for advertising purposes can be reused by SWISS on our official social media channels. By uploading your content or using the hashtag #FlySWISS, you expressly consent to this. If you do not agree, you may revoke this by contacting us via email at socialmedia@swiss.com.

Conclusion

These platforms are more than just spaces for communication – they are communities where people from diverse backgrounds come together to share and learn. By actively participating and adhering to these guidelines, you help us maintain a welcoming and respectful environment for all users.

Thank you for being part of our community and celebrating diversity with us.