SWISS Senses: the next generation inflight experience

SWISS is to offer its customers a totally new and more personalized ‘SWISS Senses’ air travel experience from 2025 onwards. The centrepiece of the new customer product is a redesigned cabin for the airline’s long-haul aircraft fleet. SWISS First, SWISS Business and SWISS Economy are being totally redesigned, while the popular SWISS Premium Economy which was introduced in 2022 will also be retained. SWISS will gradually install the new cabins throughout its long-haul fleet from 2025 onwards. Its new Airbus A350-900s will be delivered with the new interior installed. 

SWISS Senses - the next generation inflight experience

SWISS is to offer its customers a totally new and more personalized ‘SWISS Senses’ air travel experience from 2025 onwards. The centrepiece of the new customer product is an entirely redesigned cabin for the airline’s long-haul aircraft fleet. SWISS unveiled its new cabin interiors to the public today.

"This is the most comprehensive cabin renewal in the history of our company."

Dieter Vranckx
SWISS CEO

“This is the most comprehensive cabin renewal in the history of our company,” says SWISS CEO Dieter Vranckx. “As a premium airline, we want to pay due and full regard to our customers’ desire for more individuality. And with this extremely high-quality product, we can continue to meet all our high aspirations.”

The totally redesigned long-haul cabin features a timeless colour scheme and top-quality materials. The warm and muted tones such as claret, anthracite and beige convey a particular sense of comfort and calm. The new concept also extends to SWISS’s first-ever suites, which will be offered in SWISS First and parts of SWISS Business. All seating classes will also feature new Human-Centric Lighting which helps alleviate jet lag’s effects. A new state-of-the-art inflight entertainment system with bigger screens and connection options for the customer’s own personal devices will also be provided in all seating classes. 

“With ‘SWISS Senses’ we’re making our customers’ air travel an even more personal and more sensual experience,” adds SWISS CCO Tamur Goudarzi Pour. “With its deep devotion to detail, our new long-haul cabin will give our passengers a particular feeling of warmth and well-being – a cosy and comfortable yet also functional environment in all our travel classes.”

SWISS First: privacy assured

The new SWISS First cabin is fully equipped with our first-ever suites. Complemented with a personal wardrobe and a shared dining possibility thanks to an adjustable ottoman, the closed suites offer SWISS First guests’ complete privacy. Discover the new functions like adjusting your seat temperature, reclining your seat into a fully flat bed, or enjoying the modern immersive inflight entertainment on the up to 43-inch display or provided tablet. With the convenient wireless charging located on the console beside the seat, you can let your phone power up while you power down.

SWISS Business: aisle access from every seat

The redesigned SWISS Business cabin – specifically crafted to cater to your individual needs – offers a cocooned atmosphere to work, relax and replenish. In addition to the classic seats, the new cabin offers various further seating options, including the new SWISS Business suites which can be closed off with a sliding door. All seats feature larger screens, an innovative seat heating and cooling function and a wireless charging station. 

SWISS Premium Economy: tried-and-trusted retained

The highly popular SWISS Premium Economy will remain an integral feature within the new cabin. With its greater seat comfort, thanks to the divider next to your head rest and the hard-shell seats, you can enjoy higher privacy and more space to relax. The new wireless charger, conveniently located in your armrest, keeps your phone powered up during the entire flight.

SWISS Economy: optimum construction for greater seat pitch

The new SWISS Economy cabin will be equipped with new comfortable and functional seats. Thanks to their optimum construction, seat pitch has been increased. Every seat will also feature a more than 13-inch high-resolution screen, and the extensive new inflight entertainment system will help the time aloft fly by. The new seats are further provided with a cup holder and a USB port, and offer additional comfort in the first seat rows. 

The new cabin interiors will be installed from 2025 onwards, initially on the SWISS Airbus A330-300 fleet and later on the company’s Boeing 777-300ERs. The new Airbus A350-900s on order will be delivered with their new cabins already installed.

SWISS Communications & SWISS Marketing

 

Published: 03.03.23