After 182 issues, the success story of the printed SWISS Magazine concluded with the special issue this summer celebrating our company’s 20^th anniversary. With today’s relaunch, the SWISS Magazine is embarking on a whole new chapter in the digital world. All its stories and features can now be read online, anywhere and at any time. And for their reading pleasure aloft, SWISS travellers can even download a selection of such articles before their flight and then enjoy them offline on board.

The new SWISS Magazine is no longer a monthly entity: readers will simply find a regular stream of new articles online. Our new digital platform will be casting a fascinating spotlight on interesting individuals, places and cultures from various angles and perspectives. So come aboard and explore faraway lands, learn more about Swiss companies and products and get to know international personalities, SWISS employees and so much more besides. Our SWISS Magazine stories are truly varied, yet they all have one thing in common: they all deserve to be told.

Further existing platforms such as our SWISS Blog, our Cargo Blog and our ‘World of SWISS’ will close and have some selected content transferred to our new digital SWISS Magazine. So in future there’ll be no distinction between such platforms: the new SWISS Magazine will serve as the central source of all such stories, articles and features for all our readers, bringing them all digitally into the wonderful world of travel, Switzerland and SWISS.

Come see for yourself – and do spread the word!