SWISS Senses: our new experience on long-haul flights

In 2025, we invite you to embark with us on a special journey with our new SWISS Senses long-haul experience. At its heart lies the commitment to provide outstanding service and comfort to our guests. From the newly developed cabin to a wide range of new products and services: guests can look forward to a completely new experience with us on board.

Inspired by Switzerland, designed by SWISS

Immerse yourself in Switzerland’s colours and discover how the country’s unique nature, diversity and architecture have inspired the design of the new cabin product.

The centerpiece of SWISS Senses is the newly developed cabin, debuting on our new Airbus A350 next year and gradually extending to our Airbus A330 and Boeing B777 fleets. SWISS Senses, however, goes beyond the cabin. Recently launched products, such as our signature scent Alpine Valley, new SWISS First amenity kits and pajamas, and the renewed bedding in SWISS Economy, SWISS Premium Economy and SWISS Business marked only the beginning of a wide range of products and services planned for next year.

By blending Swiss tradition with innovation, we are creating a new experience for all our guests on board. Join us on this exciting journey, starting in 2025.

Explore our new cabin design.

The completely redesigned cabin boasts a timeless colour palette and high-quality materials. The warm subdued shades of colour such as Bordeaux, anthracite and beige give a feeling of warmth.

SWISS is offering a suite concept for the first time in SWISS First and in parts of SWISS Business. A revised lighting concept in all travel classes, called “Human Centric Lighting” also helps passengers to reduce the effects of jet lag. A new, state-of-the-art on-board entertainment system with larger screens and the ability to connect your own devices will also be installed in all travel classes.

SWISS Senses

The new long-haul experience.

To the SWISS Magazine
SWISS First
SWISS Business
SWISS Premium Economy
SWISS Economy

SWISS First

The new SWISS First offers passengers absolute privacy with lockable sliding doors, spacious wardrobe and a colour concept that gives a feeling of security when boarding.

SWISS Senses
Screen 43” (middle suite), 27” - 32” (window suite), 4K OLED Seat 117 cm seat width (middle suite), 77 cm seat width (window suite), 2.05 m lie-flat bed, seat heating and cooling Suite Specifications 3.5 m2 (middle suite), 2.4 m2 (window suite), 1.80 m high walls  Comfort Shared dining in all suites with adjustable ottomans, 10” inflight entertainment tablet, illuminated haptic seat controls, SWISS signature lamp, personal wardrobe, “Do not disturb” signs, wireless charging, Bluetooth connectivity, and spacious luggage storage

Airbus A330-300 seat map

The new seat map comprises a total of 225 seats, of which 3 are in SWISS First, 43 in SWISS Business, 28 in SWISS Premium Economy and 151 in SWISS Economy.

SWISS Business

The completely renewed SWISS Business is designed to meet many different needs. In addition to conventional seats, guests can choose between other seat options. High-quality materials in Bordeaux and anthracite exude an extremely comfortable and intimate atmosphere.

SWISS Senses
Screen 17.3” - 24”, 4K OLED Seat types Privacy Seat, Extra Long Bed, Double Seat, Extra Space Seat and Classic Seat Seat 52 cm seat width, up to 2.20 m long bed, seat heating and cooling Comfort All-aisle access for every seat, SWISS signature lamp, 10” inflight entertainment tablet, illuminated haptic seat controls, extra stowage, wireless charging, Bluetooth connectivity, and spacious luggage rack

Airbus A330-300 seat map

The new seat map comprises a total of 225 seats, of which 3 are in SWISS First, 43 in SWISS Business, 28 in SWISS Premium Economy and 151 in SWISS Economy.

SWISS Premium Economy

SWISS Premium Economy, which has already been introduced, is extremely popular with our passengers and will continue to be part of the new travel experience. The hard-shell seat with a seat pitch of almost one metre from the front seat sets completely new standards in this travel class.

SWISS Senses
Screen 15.6”, 4K OLED Seat 46 - 48 cm seat width, 99 cm seat pitch Comfort Privacy divider, reading light, wireless charging, Bluetooth connectivity, and small cocktail table for drinks

Airbus A330-300 seat map

The new seat map comprises a total of 225 seats, of which 3 are in SWISS First, 43 in SWISS Business, 28 in SWISS Premium Economy and 151 in SWISS Economy.

SWISS Economy

The new SWISS Economy is equipped with comfortable and functional seats. The optimised design allowed the seat pitch to be increased.

SWISS Senses
Screen 13.3”, 4K OLED Seat 48 - 50 cm seat width, 79 - 86 cm seat pitch Comfort 6” seat tilt, 6-way adjustable headrest, USB charging option, Bluetooth connectivity, and cup holder

Airbus A330-300 seat map

The new seat map comprises a total of 225 seats, of which 3 are in SWISS First, 43 in SWISS Business, 28 in SWISS Premium Economy and 151 in SWISS Economy.