Twenty years ago, SWISS embarked on its maiden voyage from Basel to Zurich. Since then, as the Airline of Switzerland, it has been our mission to connect Switzerland to the world. Now, two decades later, we are taking a look back at all that we have accomplished, and we want to thank our loyal customers. As a way of giving something back, we have planned exciting birthday activities to last us through the year – and we want our customers to be a part of them.
After an eventful few years, and in anticipation of our big anniversary, SWISS has plenty to look forward to: we recently revitalised our fleet, allowing us to compete wing to wing with some of the best in the game. We have also launched a whole new travel class: SWISS Premium Economy. Finally, by 2050, SWISS wants to be completely climate neutral. But that’s just the business part: we also have an itinerary full of birthday activities planned this year.
Keep an eye out for exciting promotions in honour of our 20th anniversary – our way of thanking our customers for their loyalty. So get ready for reduced prices on baggage and other extras, special promotions for fare upgrades and more exciting perks. Because at the end of the day, it wouldn’t be a celebration of SWISS without celebrating what makes us great – our customers.
Stay tuned for more
To make sure you don’t miss out on a single birthday activity, follow us on social media (@FlySWISS) or subscribe to our newsletter below.
Subscribe to the newsletter
SWISS Magazine - anniversary edition
Get exciting insights into the fascinating world of SWISS over the past 20 years and be inspired by our most beautiful destinations for your next trip.
More Information
, Please note that with this link you are visiting an external website that may not follow the same privacy, security or accessibility policies.
Please note that with this link you are visiting an external website that may not follow the same privacy, security or accessibility policies.
We use cookies and similar technologies that are necessary to run the app and the website. Additional cookies are only used with your consent. We use them to access, analyse and store information such as the characteristics of your device as well as certain personal data (IP addresses, navigation usage, geolocation data or unique identifiers). The processing of your data serves various purposes: Analytics cookies allow us to analyse our performance to offer you a better online experience and evaluate the efficiency of our campaigns. Personalisation cookies give you access to a customised experience of our website with usage-based offers and support. Finally, Advertising cookies are placed by third-party companies processing your data to create audiences lists to deliver targeted ads on social media and the internet. You may freely give, refuse or withdraw your consent at any time using the link provided at the bottom of each page. You can consent to our use of cookies by clicking on Agree. For more information on which data is collected and how it is shared with our partners please read our privacy and cookie policy: Privacy policyCookie policy
{{category_analytics_description}}
Monitor website traffic and optimize your user experience
Evaluate which marketing channels are performing better
Analyse aggregated data about usage of the website to understand our customers. Randomized identifiers shared with partners.
Store your preferences from previous visits
Collect user feedback to improve our website
Evaluate your interests to provide you unique customised content and offers
By selecting this category, the categories Analytics and Personalization will also be activated.
Make online and social advertising more relevant for you
Invite specific customer groups to reconnect with our products later
Share data with our advertising and social media partners via their third-party cookies to match your interests
