LXmas is Back: Celebrate the Festive Season with SWISS and Your #WithYou

Every year during the Advent season, SWISS's LXmas campaign crosses borders to bring the Christmas spirit to guests, employees and aviation fans alike. From December 1, LXmas #WithYou will be bringing home your loved ones from near and far. In addition to Christmas activities on board and on the ground, there are numerous prizes to be won on social media. A special highlight will be the digital worlds and analog installations that will make it possible to experience LXmas #WithYou from anywhere in the world.

Update December 24: LXmas Eve with you

LXmas Eve With You

The grande finale of LXmas 2023: On Wednesday night the 20th of December we celebrated many wonderful reunions at the “LXmas Eve #WithYou”, where we reunited families, friends, colleagues, and couples from all over the world.

Our lucky winners from Switzerland flew in their loved ones from abroad to celebrate a magical Christmas Eve with SWISS and their #WithYou in the SWISS Hangar at Zurich Airport. We welcomed people from Chicago, New York, London, Berlin, Belgrade, Dubai, and Delhi for a once-in-a-lifetime experience, a festive dinner under the wings of our LXAirDeer the Airbus A320 HB-IJJ.

We wish you all a Merry Christmas with your loved ones.

 

Update December 19: LXmas with the Christmas elves

LXmas with the Christmas Elves

On 12 December, our guests were treated to a festive surprise on board flight LX2084 to Lisbon when two enchanting Christmas elves suddenly emerged from behind the galley curtain. With punch and mulled wine as well as delicious biscuits, they once again spread the LXmas magic this year and bringing a joyful smile to our passengers' faces. With appropriate Christmas carols, they created a lot of anticipation for the upcoming Christmas celebrations above the clouds.

 

Update December 12: LXmas Christmas Market

LXmas Christmas Market

The Christmas market "Zürcher Wienachtsdorf beim Bellevue" sparkled in special brilliance last weekend as SWISS celebrated the festive season with an enchanting booth. Under the theme "LXmas #WithYou," we invited visitors to immerse themselves physically and digitally into the magical world of LXmas.
The highlight of the SWISS booth was the opportunity for guests to dive into the magic of social media filters and participate in the LXmas raffle. Using festive filters, visitors could capture moments of joy with SWISS, share them with their #WithYou, and simultaneously have the chance to celebrate Christmas with SWISS and their loved ones in Zurich at LXmas Eve #WithYou on 20 December, as well as the opportunity to win attractive prizes.
The booth itself became a true hotspot of the Christmas market with a charming photo backdrop illuminated by hundreds of light bulbs, providing an on-site experience of the digital world of Zurich Airport's runway. Here, our guests had the chance to capture memorable photos with our sweet SWISS Crew in front of this festive background, capturing the magic of LXmas. The golden Christmas chocolates offered by SWISS were not only a sweet temptation but also another highlight of the LXmas market.

 

Update December 6: LX Santa's Sweet Mission

Santa's sweet Mission

Passengers aboard the LXmas flight to/from Palma de Mallorca on 6 December were treated to a festive surprise by the LXAirDeer, our lovely crew and the special guest: LX Santa. He spread the holiday cheer from boarding to landing by handing out Aeschbach Chocolatier's delightful Chocolate Santa to hundreds of smiling passengers. 

 

About LXmas #WithYou

LXmas 2023

With this year's LXmas #WithYou campaign, SWISS wants to emphasize the importance of togetherness and celebrate the Advent season with you and your loved ones, pausing for reflection and giving thanks. While numerous prizes and an augmented reality experience with up to four Christmas worlds await you and your loved ones on TikTok and Instagram, various activities will take place on the ground and on board to spread Christmas magic. Once again, the LXmas campaign will be accompanied by two aircraft with red noses - the Airbus A340-300 (HB-JMA) and the Airbus A320-200 (HB-IJJ).

  • December 1: Official launch of the LXmas #WithYou campaign and raffle start 
  • December 1-14: Contests and augmented reality experiences on TikTok and Instagram
  • December 1-14: Experience the Christmas SWISS Senses First Suite with VR goggles and tablets, Zurich Airport, Check-In 1
  • December 2: LXmas Christmas market stand at Zürcher Weihnachtsdorf, Bellevue
  • December 6: Special Santa Claus flight on one of our short-haul rotations
  • December 7: Christmas gate events at Geneva Airport
  • December 12: Special Elves flight during one of our short-haul rotations
  • December 20: LXmas Eve With You event at Zurich Airport
  • December 24: Final LXmas With You film

Raffles @flyswiss
From December 1 to 6, SWISS will be raffling off a special LXmas prize among all participants: Let two of your loved ones fly to Zurich with SWISS from afar and enjoy a magical Christmas party with them on December 20. The winners can look forward to a Christmas dinner under the wings of an airplane and an unforgettable experience in the Zurich Airport hangar. As of December 1st, participants can enter the competition by following @flyswiss on Instagram, liking the pinned raffle post, and commenting on who their #WithYou is and why they would like to celebrate #LXmas in Zurich on December 20th.
Furthermore, from 7 to 14 December there are even more magical LXmas prizes to win.

Stay informed
LXmas has grown from an idea to a tradition, and this year's LXmas #WithYou campaign adds another chapter to this enchanting story. Join us on our journey and learn more about our activities in this post, which will be updated regularly throughout December.

For more information on past LXmas, click here.

Published on 01.12.2023

Updated on 24.12.2023