Bremen: more than a fairy-tale

Advertorial by Bremen Convention Bureau

10 reasons for holding your event in the Hanseatic city of Bremen

 

“I’d never have expected that!” is the most common thing that first-time visitors to the Hanseatic city of Bremen say. This historic port city, with its fairytale appearance, is both steeped in tradition and open to the world. The statue of the Town Musicians is famous world-wide. And yet, Bremen is also the European centre for aviation and aerospace, a city of science and the site of one of Europe's biggest urban development projects – Überseestadt (the New Harbour District). Bremen is more than a fairy-tale! Here are ten reasons that make the metropolis on the River Weser a really special location for trade fairs, congresses and events of all kinds:

1. Just a short walk to your congress
Step out of the train, walk for two minutes, and take part in a congress at the Bremen Exhibition and Conference Centre or visit a trade fair in the adjacent halls – many roads lead to Bremen and many of Bremen’s attractions can be reached by a short walk from the trade fair site to the town centre. Guests can find their way right into the heart of the city, using sustainable and environmentally friendly means, from the main railway station and main bus station. Bremen's international airport, only 6 km from the centre, has direct flights to all of Europe's major transit hubs. For example, you can fly Zürich – Bremen direct. If you take the tram from the airport, you'll be in the city centre in an unbeatable 12 minutes.

2. A trade fair centre right in the city centre
The Bremen Exhibition and Conference Centre (BECC) is located right behind the main railway station. An electronic traffic management system will guide you right across the Hanseatic city to the BECC, which has around 2,500 parking spaces directly in front of the halls. If you want to hold an event in the BECC, you'll find 16 architecturally sophisticated rooms that are linked to a first class hotel. The six trade fair halls and the ÖVB-Arena can also be interconnected to provide flexible transition-free space for meetings and exhibitions, with enough room for ten thousand visitors.

3. The city of science and business
"Tell me and I forget. Teach me and I may remember. Involve me and I learn." The truth expressed here by the ancient philosopher Confucius can still be experienced today in Bremen, the city of discovery. The city has museums that impart knowledge in an entertaining way and discovery centres that are much more than just about having fun. That is the reason why the Hanseatic city was the first in Germany to be called a “City of Science”, in 2005. A multitude of well-known scientific research institutes regularly hold specialist international scientific congresses that bring scientists to Bremen from all over the world. Bremen’s business clusters for aviation and aerospace, logistics, and the automotive and maritime sectors also impress. Not only was the European contribution to the ISS (International Space Station) built here, but also Germany's most modern production unit, operated by Mercedes Benz and the Fallturm Bremen drop tower, Europe's only facility for simulating weightlessness.

4. Welcoming beds – from a bunk on the tall ship to the Silo-Hotel
Do you fancy overnighting in a five-star four-poster bed? Or would you rather be gently rocked on the water, in a cosy bunk in a three-master? The metropolis on the River Weser has almost one hundred hotels and more than 13,000 beds, offering a huge variety of overnight accommodation options. How about a conference in Germany’s first hotel built from a grain silo? 2024 saw the opening of an hotel with conference facilities and rooms in round silo towers, where the cereals manufacturer Kellogg’s formerly stored its maize.

5. Unusual locations from industrial culture to the city borders
Scientists will feel especially at home in the historic surroundings of the Haus der Wissenschaft (House of Science) in the city centre or in the "Universum" science centre at Bremen University, whose spectacular architecture is reminiscent of a silver whale, rising from the waters. Art lovers will be attracted by an event at the Himmelssaal in Böttcherstraße, a masterpiece of Expressionist architecture. With a floor area of 2,500 square meters and ceilings that are up to 18 meters high, the Alte Werft (old wharf) is the largest fully-furnished location in Bremen – and it is completely new. There, everything is old and rusty, imperfect but at the same time, it is a place with a soul. An authentic place that tells stories. Or the Heizwerk in the trendy Tabakquartier and the recently built event spaces on the Lankenauer Höft, with their view over the beach, beach bar, water and house boats.

6. Old masters and wild young things – the diversity of Bremen culture
Bremen is a city of culture, but not just because of its cultural treasures which stand around the historic marketplace. The Hanseatic city is home to a wealth of art museums and cultural institutions, exhibitions and galleries: avant-garde and old masters. And Bremen is also enthusiastic when it comes to celebrating. The traditional Christmas market, the Freimarkt – one of Germany’s largest and oldest fairs – or the Music Festival in the summer draw thousands of visitors to the town.

7. Fairy-tale attractions with many stories attached to them
The world-famous Town Musicians statue, inspired by the fairy-tale by the brothers Grimm, stands right outside to the UNESCO world heritage Rathaus (Town Hall) in Bremen's Gute Stube ("Bremen's front parlour" – the Market Square). Both are among the most important sights worth seeing, which make the metropolis on the River Weser so unique, as do the picturesque Schnoorviertel or the rich variety of the Böttcherstraße. Wandering through Bremen’s streets, you will find any amount of history and stories!

8. A longing for the sea
It’s not just in the middle of Bremen that distances are short: the surrounding area, which is also full of attractions, is within easy reach. Our sister-town, Bremerhaven, with its Klimahaus (Climate House) and the Auswandererhaus (German Emigration Center), is only a short train-ride away. And from there, it's just a few kilometres to the North Sea. Bleisure – a blend of “business” and “leisure” – is child's play here.

9. NATURally Bremen
Bremen is green. That’s not just because the Hanseatic city's two figurehead organisations – Werder Bremen football club and Beck und Co. brewery, with its long history and traditions – use this colour as their brand: Bremen is Germany's greenest large metropolis. For that reason, the theme of 2025 will be “NATURally Bremen!”. There will be a host of events all over the green heart of the city.  Just one more reason to bring your bike and discover Bremen. No other large city has so many cycle paths.

10. Complete service from a single source
The MICE Forum, set up in 2022, has succeeded in building up an excellent branch network with great coverage. (In this case, “MICE” stands for “Meetings, Incentives, Conferences, and Exhibitions”.) Event location or trade fair centre, gastronomy or service providers involved with tourism – the MICE branch in Bremen works hand-in-hand, everyone knows everyone and every customer can benefit from this excellent network.  The Bremen Convention Bureau brings its experience to the planning, organising and running of congresses and major events, as a partner to event organisers. Its team offers a complete service from a single source, from start to finish. www.bremen-convention.de