Gothenburg's Green Revolution: Sustainability in Urban Style
Yes, there are cool shops! Yes, you can eat very well! And the cultural scene is interesting too. But Gothenburg has another trump card up its sleeve: Sweden's second-largest metropolis was declared the world's most sustainable destination for the sixth time in a row by the Global Destination Sustainability Index (GDSI).
There is a Swedish word that defies translation: "lagom". The term stands for appropriate, balanced, not too much and not too little, and describes the casual and extremely likeable relaxedness of the Swedes. Not the Gothenburgers, though, because they don't want to be "lagom". They want to be environmentally conscious, and they'd rather do too much than too little.
In the city of 570,000 inhabitants, 93 percent of the hotels are green-certified, 97 percent of the public transport runs on renewable energy, numerous restaurants bear awards with environmental labels and mainly use sustainably produced products from the region. The ambitious plan is to make Gothenburg fossil-free by 2030. Yet the former industrial port city on Sweden's beautiful west coast was not always so "green". In the mid-1980s, Gothenburg was still considered run-down and dirty, "a courtyard to hell", as the then environment minister Brigitta Dahl put it.
To navigate the cobbled streets of Haga's atmospheric old town, most locals prefer to ride their bikes..
And today? The city, which lies on both banks of the Göta River, is criss-crossed by several canals, earning it the nickname Little Amsterdam. To get from A to B, you can take the ferry or the tram, which often runs on grass-lined tracks. But most locals prefer to cycle to traverse the cobblestone streets of the atmospheric old town district of Haga. Or to meet friends in one of the many hip cafés that offer half a dozen vegan milk alternatives to go with their fair-trade cappuccino.
"Our goal is to create a city that is good to live in, that offers a wide range of leisure activities and that takes both the environment and people into account," says Katarina Torstensson, sustainability officer of Gothenburg & Co, the city's official tourism organisation. This is something to see!
We use cookies and similar technologies that are necessary to run the app and the website. Additional cookies are only used with your consent. We use them to access, analyse and store information such as the characteristics of your device as well as certain personal data (IP addresses, navigation usage, geolocation data or unique identifiers). The processing of your data serves various purposes: Analytics cookies allow us to analyse our performance to offer you a better online experience and evaluate the efficiency of our campaigns. Personalisation cookies give you access to a customised experience of our website with usage-based offers and support. Finally, Advertising cookies are placed by third-party companies processing your data to create audiences lists to deliver targeted ads on social media and the internet. You may freely give, refuse or withdraw your consent at any time using the link provided at the bottom of each page. You can consent to our use of cookies by clicking on Agree. For more information on which data is collected and how it is shared with our partners please read our privacy and cookie policy: Privacy policyCookie policy
{{category_analytics_description}}
Monitor website traffic and optimize your user experience
Evaluate which marketing channels are performing better
Analyse aggregated data about usage of the website to understand our customers. Randomized identifiers shared with partners.
Store your preferences from previous visits
Collect user feedback to improve our website
Evaluate your interests to provide you unique customised content and offers
By selecting this category, the categories Analytics and Personalization will also be activated.
Make online and social advertising more relevant for you
Invite specific customer groups to reconnect with our products later
Share data with our advertising and social media partners via their third-party cookies to match your interests